JONMcCARTHY
CREATIVE DIRECTOR / ART DIRECTOR
I CREATEBRANDS
30+ YEARS OF BRINGING BRANDS TO LIFE.
EST. 1994 — LONDON / CYPRUS
SCROLL
ONE IDEA, EVERY MEDIUM
GOOD IDEAS
DON'T BELONG TO
ONE MEDIUM.
Sony Xperia Z1 launch experiential
The world's best camera, underwater, in a shopping centre.
05SONYEXPERIENTIALVIEW →
Ayia Napa Marina Campaign
A brand projected onto the thing it was selling.
06AYIA NAPA MARINA CAMPAIGNBRAND LAUNCHVIEW →
Bosco Smarter Parenting Child App
There are two sides to every story.
07BOSCODIGITAL PRODUCT + CAMPAIGNVIEW →
OPAP SPORTS
ARE YOU READY?
08OPAP SPORTSSPORTS BETTING — CYPRUSVIEW →
Morrisons Christmas launch
Wrap the building. Then invite the press.
09MORRISONSEXPERIENTIALVIEW →
Upgrade Your Space
Upgrade your space.
10BAZARAKICAMPAIGN / SOCIAL / DIGITALVIEW →
THE NEXT MEDIUM
THE MEDIUM CHANGED.THE IDEA DIDN'T.
Creative thinking extended into digital and AI — brand experiences, digital ambassadors and new forms of storytelling, directed the same way as any campaign.
ALL DIGITAL + AI →PROJECT / THRIVING VENTURE
INTERACTIVE PRESENTATIONS
A NEW WAY OF PRESENTING CREATIVE IDEAS.
I now create presentations as interactive digital experiences.
Instead of sending clients a large PowerPoint file or static PDF, I build the presentation as a bespoke web experience — delivered through a simple link.
Ideas deserve more than a slide deck.
The presentation itself has become part of the creative idea.
TORONTO PIZZA
BRAND & DIGITAL EVOLUTIONtorontopizza.lovable.app
A complete brand, digital and customer-experience transformation — presented as an interactive strategic experience.
EXPERIENCE THE PRESENTATION →NOT POWERPOINT. NOT A PDF. AN EXPERIENCE.
Video. Motion. Animation. Interactive navigation. Full-screen imagery. Storytelling.
Everything is designed around the idea, rather than forcing the idea into a PowerPoint template.
01 — CREATE
Ideas become interactive experiences.
Creative thinking is presented through movement, imagery, video, interaction and storytelling — not restricted to static slides.
02 — SHARE
One simple link.
No large files. No attachments. No huge presentations sitting in someone's inbox. Just send the link.
03 — EXPERIENCE
Clients can explore the idea.
The presentation opens in a browser and can be viewed across desktop, tablet and mobile.
04 — EVOLVE
The presentation can keep working after the meeting.
It can be revisited, shared with colleagues and updated as the story develops.
SELECTED EXAMPLES
PRESENTATIONS THAT FEEL LIKE EXPERIENCES.
INTERGAZ
02intergaz.thrivingventureprojects.com
Brand character and campaign proposal.
EXPERIENCE PRESENTATION →ALAMBRA
03alambra.thrivingventureprojects.com
Digital transformation proposal.
EXPERIENCE PRESENTATION →
THIS IS HOW I PRESENT IDEAS NOW.
Because if the idea is worth presenting, the presentation should be worth experiencing.
WEBSITES
Ideas don't stop at the artboard.
A selection of digital experiences I've conceived, designed and directed.
AND THERE'S MORE
30+ YEARS OF WORK →
88 projects across six collections — advertising, 360, experiential, shopper, POS, film, radio, branding and digital.