BRAND / WEBSITE / HOSPITALITY
PETRUCCI'S
A stone-baked Italian pizzeria taken from menu board to full digital experience — philosophy, collection, ordering, catering and events.
- CLIENT / BRAND
- Petrucci's Pizza, Bishop's Stortford
- YEAR
- 2025
- CATEGORY
- BRAND / WEBSITE / HOSPITALITY
- TYPE
- BRAND WEBSITE
MY ROLE
CREATIVE DIRECTION
—
DESIGN
—
UX / UI
—
DEVELOPMENT
—
AI / TECHNOLOGY
—
EDITABLE — role fields are left blank until confirmed.
THE IDEA
Treat a neighbourhood pizzeria with the seriousness of a food brand. The site opens on craft — 72-hour fermented sourdough, D.O.P. ingredients, a 450° stone hearth — before it ever asks for an order.
THE EXPERIENCE
A numbered journey — Menu 01, Catering 02, Gallery 03, About 04, FAQ 05, Contact 06 — with a persistent live open/closed status, opening time, address and a permanent ORDER ONLINE call to action.
THE DESIGN
Warm, appetite-led art direction. Full-bleed food photography, editorial serif headlines and a scroll-to-explore menu collection where each pizza is given its own named plate.
THE BUILD
Content-driven site with live trading-hours state, an online ordering journey, a catering / mobile-oven enquiry path and an image gallery.
THE RESULT
EDITABLE — to be completed.
UX / UI / FUNCTIONALITY
- Live OPEN / CLOSED trading status with next opening time
- Scroll-to-explore menu 'Collection'
- Online ordering journey
- Catering & mobile pizza oven enquiries
- Location, FAQ and social integration
THE WEBSITE
SCREEN BY SCREEN
- petruccispizza.co.uk
01 — HOMEPAGE — HERO
- petruccispizza.co.uk
02 — OUR PHILOSOPHY
- petruccispizza.co.uk
03 — THE COLLECTION
- petruccispizza.co.uk
04 — MENU EXPERIENCE
- petruccispizza.co.uk
05 — CATERING & EVENTS
- petruccispizza.co.uk
06 — SEASONAL SELECTION
RESPONSIVE
BUILT FOR THE HAND, TOO.
The same architecture, re-composed for touch — navigation, hierarchy and imagery re-thought rather than shrunk.
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