CYPRUS
McDonald's No deal distracts like McDeal campaign
McDonald's No deal distracts like McDeal campaign
- DISCIPLINE
- CYPRUS
- WORK
- 7 images · 2 films
McDonald's wanted something different and disruptive for this years McDeal offer. I created a playful campaign with one simple thought. 'Distraction'. It was a simple idea that once anybody saw the offer of the great food and the even better price you'll become instantly distracted. The client loved it that much we was even allowed to change the I'm lovin it jingle.
OOH idea. The simplicity of the idea was great. Whoever saw the offer they got so distracted they left before finishing what they was doing. Above, they put the last panel up wrong. Below, a PR stunt they didn't finish and left to go for the McDeal and left a note.
Digital: The designer had uploaded the image of the McDeal and got distracted so he left a note saying the website is under construction his gone for the McDeal.
We used a gamer who would be normally streaming bugot distracted when he saw the McDeal and so left a note on his chair.
We placed an MPU banners on web pages upside down as the designer got distracted.
