SUPERHOME

THE CHALLENGE

Superhome already had an older-style avatar, but the character no longer fully reflected the company's modern identity, customer experience and evolving digital direction. As the brand continues to grow across home improvement, DIY, garden, tools, furniture, seasonal products and everyday household solutions, there was an opportunity to create a more contemporary digital representative.

THE SOLUTION

• →Act as the all-knowing digital ambassador of Superhome.
• →Represent the company in a friendly, memorable and recognisable way.
• →Guide customers through products, categories, services, ideas and seasonal campaigns.
• →Support educational and promotional content across social, digital advertising, in-store screens and websites.
• →Make product information easier to understand through simple, human-like explanations.
• →Create a consistent digital face that can appear across multiple campaigns and touchpoints.