McDonald's Recruitment campaign

McDonald's wanted something fresh and new for their latest recruitment drive. We know from research that McDonald's workers are the best advocates for recruitment. To give this campaign a cool interesting look I used the quick video editing style, which is trending on Tik Tok. We needed to tell a McDonald's worker story that whoever they are, they have the time to fit their personal lives and their hobbies in whilst working for McDonald's, showing that McDonald’s works for them not the other way around.