McDonald's Nations Favourite campaign

The client wanted a campaign to promote their Free Big Mac with every Grand Big Mac large meal. But I wanted to make it into so much more. So I broke the campaign into three phases. The first phase was for the Cyprus to vote on which burger is the nation's favourite. We knew that Big Mac is the world's favourite burger and was pretty sure it will be the same for Cyprus. And we were right. The reveal became the second phase of the campaign. To celebrate that Big Mac was the nation's favourite we were giving away a Big Mac with every grand large meal. The last phase was to find Cyprus's Biggest Big Mac fan, to win 50 Free Big Mac's using Instagram as the way to enter.