Smirnoff

Smirnoff created a experience where 12 countries exchanged nightlife for one evening, London went to Miami and Miami came to London. We chose the stunning backdrop of the art deco building Troxy in East London. 5 different zones were created including a the super club with an interactive digital swimming pool, Miami Beach and a secret little Havana complete with Salsa dancers. There was an incredible line up of stars and all lit up with the latest laser technology. We used RFID tags, the first of its kind in the UK to swipe a personalised wristband that immediately updated your Facebook status of things you liked. Capture fun moments with friends by creating a personalised flick book to take home. The center piece of the event was the projection mapped crate showing amazing imagery, at the 'Be There' point of the evening the crate opened up to reveal Jaguar Skillz playing an exclusive set.